Tuesday, August 31, 2010

D.C. Wish List

Places to see before December 18th...

1. United States Capitol
2. White House (tour)
3. National Air and Space Museum
4. National Museum of American History
5. National Gallery of Art
6. Library of Congress
7. Mount Vernon
8. Arlington National Cemetery
9. National Zoo
10. Washington National Cathedral
11. Washington Monument
12. World War II Memorial
13. Lincoln Memorial
13. Crime and Punishment
14. International Spy Museum
15. Smithsonian
16. National Museum of Natural History
17. National Museum of the American Indian
18. United States Holocaust Museum
19. National Postal Museum
20. National Archives
21. Newseum
22. Textile Museum
23. Supreme Court
24. Jefferson Memorial
25. FDR Memorial
26. Korean War Veterans Memorial
27. US Navy Memorial
28. African-American Civil War Memorial
29. Iwo Jima Statue
30. US Botanic Gardens
31. National Arboretum
32. Old Town Alexandria
33. Georgetown
34. Georgetown Cupcakes
35. Pentagon
36. Pentagon City
37. Eastern Market
38. Mount Vernon Wine Festival
39. Union Station
40. The National Mall
....

“And I’m proud to be an American”

We have had the past few days off from our normal schedule of class discussions, site visits and daily blogs (which means from now on, the posts will be a little more candid about my experience here in D.C.). We took time to sleep, shop, eat, drink and of course, see some of the amazing sites this city has to offer!

On Friday night we went to the Washington Monument, the World War II Memorial and the Lincoln Memorial. It was A-M-A-Z-I-N-G and truly made me proud to be an American. I was awed by the smooth stone, size, height, strength, history, beauty and everything else that surrounds these landmarks. The Washington Monument was everything I thought it was going to be. And then ten times cooler – the flags surrounding it and the lights lighting the pillar up…it took my breath away.

The World War II Memorial – who knew?? I had no idea about the pool of water at the center where you can cool your toes while taking in the surrounding granite stones. I quickly found the “Massachusetts” stone and took a picture (in case you were wondering, it is impossible to get the entire word in the shot at night because of the shadows – stupid 13 letter word!) And the Lincoln Memorial, the one I wanted to see more than anything, was so beautiful. Even though I had flashbacks to a movie where Lincoln’s monument actually starts giving verbal advice, I couldn’t help but wish I could have met this man who we know cherish (he has officially made it onto my guest list of people {dead or alive} I want to have dinner with.)

Unfortunately, we were not alone. We visited these monuments at 10 p.m. and hundreds of people were already camping out of the National Mall in preparation for the Glenn Beck rally the following morning…ehhh. I don’t have anything against Glenn Beck or anyone who listens to him or reads his books, but they were just so…annoyingly in the way. We also ventured out the next morning into Georgetown and that proved to be a huge mistake – Metro stops were packed and smelly, no one knew where to go - it was just chaos. Gross, annoying and completely unnecessary from what I watched on TV – but to each their own. I guess.

Additionally, today we spent the day (literally, the entire day) at the Newseum and only finished two of the six floors. This news museum “offers visitors an experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits” according to their website. Although things started off a little tough with a scavenger hunt – exhibits about 9/11, Hurricane Katrina, Elvis, the Berlin Wall and a 4-D (the 4th D involves the chair you are sitting in to move along with the movie) left me wanting more. Everything was amazingly well-done and thought out – please please please visit if you are ever in the D.C. area.

More sight-seeing during the next couple of days – hopefully heading out to Arlington National Cemetery by the end of the week. Oh and we also hope to get a sugary treat from the acclaimed, people-stand-outside-for-hours-to-get-a-cupcake, Georgetown Cupcake shop since we weren’t able to stand the heat on Saturday. Wish us luck and I will let you know what I think!

Thursday, August 26, 2010

And Bob Schieffer will be your moderator….

We had our final discussion today about what we have learned while in Washington D.C. Oh, and Bob Schieffer facilitated our discussion. And our professors watched from Fort Worth. No pressure.

The entire conversation went very well – it was almost surprising how much information and advice we have absorbed. But we proved that we have learned something, even Bob seemed impressed. I think now, we each have to decide what we really want to do with the rest of our lives – both professionally and personally. Not that I have to make that decision right now, but as graduation draws closer…it become necessary to figure out what we are passionate about and what our ultimate dream is – then we have to prepare to make sacrifices to get there.

After living at this crazy pace for the past two weeks, I know we are all looking forward to taking some down time, enjoying the city and experiencing some of the attractions of D.C. I let you know how it goes :)

P.S. Bob wore his purple socks – score.

T-A-L-E-N-T.

I have heard over and over, “it isn’t always WHAT you know, but WHO you know.” It is important to meet the “right” people, build relationships and utilize those connections to assist with the transition from college to the professional workforce. This thought process doesn’t put much emphasis on the importance of talent – a unique, personal ability to go above and beyond in your chosen field – but after visiting “TBD” and “Politico” yesterday, I have learned that some very successful organizations understand the importance and power of having talented people throughout their organization.

TBD” – local, local, local

This is an interesting start-up website that provides local content, engages its audience through social media and strives to provide information that specific people would like to know (i.e. an excellent iPhone application that tracks the Metro to the minute). Part of “TBD”’s immediate success is due to their partnership with a local TV station – this allows information to immediately be posted online and communicated via a news broadcast announcement.

We discussed their use of social media and every time I asked about it, I feel like I learn something more about this marketing and communication tool. Forums like facebook and Twitter are multipurpose – they can help the organization promote to and engage with an audience, monitor any chatter about a specific organization or product and finally, be used to find sources and stories about events that people care about. This is something “TBD” is doing on a daily basis and learning as they go about how to best serve their very local public.

TBD Faceboook
TBD Twitter

This website concept is brand new, and it is too early to tell how successful it will be (despite the fact it already has 3,500 followers on Twitter and people already know to reach out to “TBD” to receive as well as provide content) but perhaps in the future, there will be a TBD-Boston or TBD-Dallas…keep your eyes open.

"POLITICO" – Humble Success

Over the past two weeks, I have heard the name “Politico” roughly 50 times from our hosts. This extremely successful, powerful niche newspaper has become the most important news source of people inside the beltway to read (online and/or in print). The reason for their success – talented reporters. Jim VandeHei, co-founder of “Politico”, humbly said that he and his partner really just wanted to create a comprehensive, specialized political news source – and the Washington Post wasn’t giving them the opportunity to do just that. Having gifted reporters that can “drive the conversation” about politics is what good journalism and writing is all about.

Their print newspaper has more of an in-depth analysis of what is happening (and is VERY difficult to find) while their online version is more accessible. VandeHei stated that instead of the majority of their money being put into marketing, they invest the majority of their money into their reporters and allow them to become a brand – a powerful brand that increases the influence and prestige of “Politico.”

“TBD” and “Politico” represent a hopeful "golden age" future for journalism – offering a quality product that is in demand by a specific audience. Newspapers and their reporters should be a brand and it is something that a marketing department can promote easily. This is the future. Hopefully.

She writes, she shoots video, she talks on the radio, and she is on a TV news program…

She is an Associated Press reporter! Today we visited the AP Washington Bureau and for the first time I learned how news organizations are actively responding to the evolution of how people receive and respond to media. “Convergence” is THE hot button term in media and while this is being addressed on a an educational level (by allowing students to practice skill sets in a variety of different formats), professional organizations like AP are also training their reporters in different formats and making them as professionally versatile as possible.

AP is also using their reporters to create a new sense of brand awareness and influence in media. We talked about how half of the world’s population gets information from AP (print, online, mobile) but the majority of those people don’t realize that AP is the original source. There is an obvious disconnect and since AP generates the majority of its money from membership fees, maybe there hasn’t been as much (financial) pressure to address this issue. But it isn’t as simple as running a marketing campaign or using social media to reach a target audience - AP has to avoid becoming competition to its members – and therefore they can use their talented, respected and knowledgeable reporters to promote AP across print media, TV and radio.

I was surprised by how much AP does – print, video, radio, research, fact checking (accountability journalism) – they are much more than a wire service. They go beyond reporting just the facts. Their position, relation and influence on media (specifically political news in D.C.) reminded me of CSIS’s role in the creation of public policy – AP provides content, facilitates conversation and informs the public (through different formats of media) but mostly in the background. AP is slightly more vocal about receiving credit for their contributions but they aren’t in direct competition for readers. Their reputation and ability to be in so many places around the world where news may or may not occur makes AP extremely powerful and influential in the news media world.

I would have liked to ask more questions about their social media strategy – it was briefly mentioned that AP uses forums like facebook and Twitter to monitor for possible stories/sources and allow for the public to bring stories to their attention. This strategy is something that PR practitioners and organization representatives need to be aware of – social media is a multipurpose tool and can only be used effectively if users are aware of all potential uses.

A final thought: people want to engage with news they care most about. One of the AP representatives made an interesting comment about by providing raw content, specifically online, AP allows consumers to make their own judgments about the validity and importance of the story. Additionally, the general public responds better to raw content – not information influenced by a news organization or a reporter’s personal opinion. This goes back to a simple business practice – give consumers what they want…and I believe AP is evolving o doing just that.

Monday, August 23, 2010

CSIS - The New Intermediary

Now that I have been in Washington for a week, it has become obvious to me that the political process is much more complex then I had ever imagined. People are always rushing, informing, debating, advising, pushing… every minute of every day relates to politics in some way. It makes me, as an outsider, wonder how people have enough time in their days to do so much – well organizations like The Center for Strategic and International Studies (CSIS) help make this fast political craziness possible.

As one of D.C.’s most respected and recognized think tanks, CSIS “provides strategic insights and policy solutions to decision makers in government, international institutions, the private sector, and civil society” (according to their website). This self-proclaimed bipartisan think tank conducts research and analysis on hot button issues and develops future policy initiatives. But what the heck is a THINK TANK??

Basically, once people reach a certain position in the political sphere, they have so many responsibilities that there is no time to research, plan and develop new public policies. This is where organizations like CSIS step in and provide research and insight to shape policy specifically in regards to foreign policy, national security and global challenges (i.e. energy and security).

CSIS also acts as a facilitator of conversation, which is why I would qualify them as a developing intermediary between policy makers, media and the public. While at Pew on Thursday, we talked about how companies (advertisers specifically) no longer need traditional news media sources (print newspapers and TV) to be an intermediary for reaching their target market. But it seems that CSIS has such an intellectual and analytical influence of the creation of public policy that they could be the future intermediary or gatekeeper who creates and facilitates creative conversation. Additionally, their scholars and employees work to promote public policy to ensure that nothing falls through the cracks while other issues demand the attention of key political players. CSIS is a research based organization that works diligently to remain at the center of the political party continuum and are doing an excellent job of creating conversation, involving the necessary people and providing the research to support the formation of policies. I believe CSIS is a necessary part of today's political process and I didn't realize just how important until two hours ago.

On the other hand, I was disappointed that they don't see the benefits of having an established presence on Twitter. During our two hour meeting, CSIS representatives mentioned several events and reports that could have been promoted via Twitter and increased their overall brand value. Instead they used e-mail blasts and relied on their reputation in the D.C. area. One of the objectives for their multimedia and social media strategy is to increase their presence outside the beltway - what better way to engage with people outside the district then via the FREE Internet? Perhaps Twitter’s reputation isn’t well-regarded but a strategic Twitter presence could bring prestige to the forum while providing CSIS with increased exposure. I understand they deal with numbers, complex and sensitive issues, but people are moving to the Internet quickly, CSIS should be ahead of the curve.

The site visit was very informative but I wish I could have learned more about their personal opinions on issues like privacy, national security in relation to the wikileaks scandal and how they see social media being used to conduct diplomacy (beyond what is already being done). Great hosts though – be sure to “LIKE” the CSIS facebook page after you finish this blog – also check out their iTunesU account.

Sunday, August 22, 2010

5, 4, 3, 2 and 1...

The tapping of Face the Nation with Bob Schieffer was an experience. Excitement, humor, hustle, bustle, time pressures, enthusiasm – everything you would expect a in a network TV control room. It’s amazing how much preparation and work there is that goes into a 30-minute news broadcast and today’s episode was particularly challenging. In Bob’s words, they were trying to fit 8 pounds into a 6 pound bag, but every pound was enthralling.

General Odierno and South Carolina Senator Lindsey Graham started the show off by talking about the war in Afghanistan. Sen. Graham, who is on the Armed Services Committee, changed his position by stating he thinks we CAN safely withdraw based on the progress he saw during his recent visit to Afghanistan. Odierno’s interview was also optimistic as he offered his thoughts on whether he thought we won the war Iraq as the final U.S. combat forces prepare to leave the country (see his comments and the entire broadcast here). It was interesting to be in the control room while I was learning about this information as opposed to sitting in front of a TV – it increased the importance of the information, made me feel the immediacy and magnitude of the situation.

Then Bob interviewed a slightly nervous Greg Mortenson, author of “Three Cups of Tea” (this is now required reading for the armed forces) and “Stones into Schools”. Mortenson, despite the butterflies, did an amazing job sharing his story: while climbing a mountain in Pakistan in 1993, he became ill and was nursed back to health by local villagers. When he asked how he could repay them, they requested his help with building a school. Since then, he has raised about $25 million dollars and built more than 150 schools, seven of which are currently under construction.

This man is a hero – making education available, especially for girls, in places where education might come secondary to survival. He emphasized the importance of involving locals, especially the elders, in the creation of the schools (or any other concept American troops are trying to implement) because that is how their culture works. I couldn’t help but wonder, what the war would have looked like if we started off with this concept earlier – what state would Afghanistan or Iraq be in if we had?

Mortenson also shared a wonderful story after the broadcast. A young woman, who graduated from one of the schools, received medical training in pre-and post-natal care (which only cost $800 dollars) and was able to return to the village and decrease the annual average number of 20 women dying from pregnancy related issues to ZERO (and has continued to do that for the past 10 years). This man clearly has a passion for what he does and I wish him the best of luck with everything in the future. He will be visiting TCU in January – keep your eyes open!!

Talking with Bob after tapping emphasized the impact network broadcast has on the political system – he mentioned a phone call he received from the White House. They had "concerns" about his interview General Odierno, which turned out to be nothing more then network competition, but it showed how interconnected media is with political news, especially in D.C.

Another great day – capping off an excellent first week in Washington.